The ecommerce marketplace is a very competitive one and a rival site is never more than a click away. If you want to attract and retain customers, you need to make sure that your site is as usable as possible.
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About the author:
Tom Walker is a blogger and design who works with an ecommerce store specialising in printer ink in the UK. As editor, he maintains theirblog where he contributes posts about the arts, print media and advertising.
